Communication Management: All Souls
Project Description/Goals:
Create a system and structure to promote the organization’s brand, people, events, services, and mission.
Creative Process and Strategy:
Identified the communication goals through research, surveys, and interviews.
Created communications and marketing calendar, flow, and system for gathering and disseminating important information and stories.
Continually assessed the organization’s communication needs and cultural vibe, adjusting, updating, and innovating to fit needs and technological advances.
Daily:
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As the organization’s web administrator:
created personas / researched best practices / designed navigation system / created content / tested / performed SEO / monitored analytics / made updates / managed maintenance / led troubleshooting
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As platform administrator:
promoted & executed rollout / created queries / produced reports / monitored security / made updates / trained users / led troubleshooting / managed 1300+ profiles
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As the lead communication content creator:
wrote / proofread / edited / designed graphics / led photography / led video production / coordinated with freelance and volunteer content creators
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As lead marketing manager:
I regularly coached 8 colleagues as they promoted their ministry-specific events and opportunities.
I coordinated the timelines and avenues of all the campaigns, serving as a central lead and gatekeeper for best practices and church graphic and editorial style.
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As the point person for internal communication, I administered the following platforms: Google Office / Slack / Adobe Suite / Microsoft 365 / office Kyocera printers and copiers
As administrator:
updated / led troubleshooting / new staff onboarding (email accounts and software) / training
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As administrator of the communication and office management budgets, I advocated for and expanded print, paid advertising, and technical equipment budget line items.
I held a company credit card, processed monthly reconciliation reports, and created an annual budget, keeping my budget in the black throughout my tenure at All Souls.
Weekly:
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As the social media manager:
weekly scheduled content calendar / managed HootSuite, Meta, and Vimeo accounts / monitored analytics / created content / supervised and coordinated content creation from colleagues and volunteers
1000+ followers across social media platforms.
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As communication lead, I identified a need for coordination of details among multiple Sunday morning teams. I created a weekly update sent to 15+ staff and volunteer leaders for several different teams.
The email provided one place that communicated various logistical details for Sunday Service Operations, cutting down on confusion, volunteer burnout, and work time for all.
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As email campaign manager:
managed Constant Contact account / developed concepts / wrote / edited / proofread / coordinated multiple writers / created content / executed a weekly campaign to members / monitored analytics
Our weekly campaign was sent to 500+ contacts and regularly earned a 60+% readership rate.
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To communicate to newcomers not on our contact list, we developed a system for communicating news and promotions at our Sunday service, a newcomer’s second entry point after our website. The system included interior signage (large digital screens and a network of large poster frames throughout the building) and our weekly printed guide that listed announcements and updates.
For these weekly communication avenues:
wrote / edited / compiled data and content from multiple sources / formatted / proofread / designed graphics
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Assembled and led a communication advisory board of 6 volunteers from communication-related professions (professional leaders from Georgia Tech, Emory, and the Atlanta Hawks).
Hired, trained, and supervised two part-time communication employees.
Assembled, trained, and managed live stream volunteer team of 8.
Regularly:
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As lead video content creator:
developed content / wrote scripts / interviewed / created lighting and sound plans / shot video / edited / performed post production enhancements
Samples of my video production work.
In 2020 I also partnered with my boss to create a video production studio in our building; with this in place, we started a live stream of the All Souls weekly service when we went to an online-only presence for 6 months during the pandemic.
I served as executive producer for the weekly live stream.
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As production manager, produced printed assets as needed. During this process:
graphic designed / coordinated freelance and volunteer content creators / coordinated professional print production for items such as large-format posters and vinyl exterior signs (pictured above–also one of my design projects), postcards, booklets, and brochures
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I served as the organization’s liaison and created a protocol and reference materials for visitors giving a speech or presentation at one of our services or events. I regularly:
developed concepts / recruited / coached / advised / interviewed / assisted / created visual presentations
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As marketing and PR manager for the organization, I developed and executed the following campaigns:
capital campaigns / year-end fundraising campaigns / election of church leader campaigns / reopening after pandemic PR campaigns / volunteer drive / church-wide events and trips promotion / PR campaigns for change in leadership and change in denomination
Quarterly:
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In an effort to reach all demographics in our organization, we gathered news, updates, and profiles, and published them quarterly in a hard-copy format printed professionally on newsprint (pictured at top of page). As editor:
developed concepts / interviewed / wrote / assigned stories / edited / proofread / coordinated multiple content creators / photographed / formatted / coordinated professional print production / managed distribution
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Holidays are busy times in a church. Most of our content came from the celebration of holidays like Christmas, Lent, and Easter. With the purpose of educating, entertaining, informing, and calling to action, we produced seasonal guides, hosted large events, and held special services.
As a content creator and event coordinator:
created concepts / formatted, produced, and distributed seasonal guides / promoted and coordinated events and special services / recruited and led volunteers / managed projects spanning months with multiple volunteers and moving parts
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Within our staff team of 8, we regularly focused on strategic planning.
As communication director:
participated in and led SWOT analyses / defined church and communication goals / created and executed plan / revised and restructured plans regularly
Annually:
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As Communication Specialist:
gathered data and stories / developed concept / designed and coordinated graphics / published print assets / created website / produced videos / coordinated distribution
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In 2018, I expanded and formalized this event into a celebration of preceding 12 months; I created schedule and flow, talking points, and slides for the meeting.
As Event Coordinator:
developed concept and event / led execution of event / designed graphics / wrote / edited / advised in effective communication strategies
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2014 & 2015: I coordinated a national conference, hosted by All Souls with 150 attendees from across the US.
As Conference Coordinator:
developed concept and design / led conference volunteers and staff / secured housing / secured air transportation for speakers / booked catering / provided directions / coordinated break-out session logistics / created signage / created on-site hospitality / set up online event app / led conference check-in / developed resources for local dining and activities
2018: i coordinated a Regional Presbytery Conference with 200+ attendees hosted by All Souls.
As Event Coordinator:
helped develop schedule of weekend event / led conference volunteers and staff / housing / booked catering / distributed directions / set up on-site hospitality / coordinated parking / created signage / created conference check-in
Results:
Over 1000 followers across social media platforms.
Email campaigns regularly surpassed a 60% open rate.
Compelling videos, online content, and printed assets, telling the stories of members, service partners, and work in the community, and resulting in new members, increased attendance at events, and greater funding for the mission of the organization.
